Senior Manager Of Vertical Marketing - Backcountry

onX

Missoula, United States
$120,000 to $170,000; potential annual bonus of 10...
On-site
Full-funnel growth strategy
High-velocity experimentation roadmap
Ai-supported analysis and rapid testing
onX is seeking a Senior Manager of Vertical Marketing for their Backcountry app, focusing on growth strategies that leverage both traditional and non-traditional marketing channels. The ideal candidate should have over seven years of growth marketing experience and be comfortable operating in ambiguous environments. This position offers a competitive salary along with comprehensive benefits and the opportunity to significantly impact the company's growth in the outdoor recreation sector

Job Summary

  • Own the full-funnel growth strategy for onX Backcountry, driving user acquisition, activation, retention, and revenue.
  • Develop and execute a high-velocity experimentation roadmap using AI-supported analysis and rapid testing to unlock new growth levers.
  • Lead, mentor, and develop a small, high-performing team of marketing professionals, fostering a culture of ownership, accountability, and rapid experimentation.

Matching Summary

Match Score: 85

onX is seeking a Senior Manager of Vertical Marketing for their Backcountry app, focusing on growth strategies that leverage both traditional and non-traditional marketing channels. The ideal candidate should have over seven years of growth marketing experience and be comfortable operating in ambiguous environments. This position offers a competitive salary along with comprehensive benefits and the opportunity to significantly impact the company's growth in the outdoor recreation sector.

Salary

$120,000 to $170,000; Potential annual bonus of 10%; Comprehensive health benefits, 401k matching, outdoor perks

Skills & Requirements

Must-have

  • full-funnel growth strategy
  • high-velocity experimentation roadmap
  • AI-supported analysis and rapid testing
  • lead channel management strategy
  • cross-functional collaboration

Nice-to-have

  • entrepreneurial mindset
  • comfort operating in ambiguity
  • creativity to develop playbooks
  • startup and growth-stage environments
  • outdoor industry experience

Key Requirements

  • 7+ years of growth marketing experience
  • Bachelor’s degree or equivalent experience
  • Permanent US work authorization
  • Ability to travel monthly

Work Rights

Permanent US work authorization

Tailored Resume

Cover Letter