Architect and scale a global audience ecosystem, serving as the functional owner of audience data strategy to fuel paid media efforts with high-fidelity, precision-targeted segments
Job Summary
Architect and scale a global audience ecosystem, serving as the functional owner of audience data strategy to fuel paid media efforts with high-fidelity, precision-targeted segments.
Move the organization toward an automated, "audience-first" framework prioritizing scalability, data integrity, and seamless cross-channel orchestration across the acquisition funnel.
Partner with Marketing, Sales, and Analytics teams to translate business requirements into sophisticated technical audience segments and develop overlap analysis workflows to prevent internal competition.
Matching Summary
Architect and scale a global audience ecosystem, serving as the functional owner of audience data strategy to fuel paid media efforts with high-fidelity, precision-targeted segments.
Salary
Base: $117,400 - $177,600 annually; Bonus/Equity: Company bonus, incentive for sales roles, equity as applicable; Benefits: Medical, dental, vision, mental health support, paid parental leave, 401(k), ESPP
Skills & Requirements
Must-have
audience data strategy
paid media audience segmentation
automated audience framework
cross-channel orchestration
B2B MarTech proficiency
audience tech stack expertise
Nice-to-have
strategic systems thinking
stakeholder management skills
zero-error mindset
AI-driven workforce transformation
Key Requirements
7+ years digital marketing/media operations/MarTech