Emea Customer Marketing Manager

ServiceNow

Amsterdam, Netherlands
On-site
Strategic customer selection
Co-marketing partnerships
Storytelling and narrative development
ServiceNow is seeking an EMEA Customer Marketing Manager in Amsterdam to cultivate partnerships and craft compelling customer narratives that showcase the company's value. The ideal candidate will have a strong background in customer marketing within a SaaS environment and will manage end-to-end projects that drive brand awareness and customer loyalty

Job Summary

  • As part of the EMEA Customer Marketing team, you’ll be strategically selecting the right customers and stories to invest in, identifying the right customers with the right stories at the right time —then building co-marketing relationships where customers become active co-creators in compelling success stories across formats, tactics, and channels.
  • This role partners with stakeholders across EMEA to maintain a curated target customer list, prioritizing stories based on company objectives and elevating the most exciting brands to global co-marketing opportunities - while keeping customer experience at the forefront.
  • Your work will influence sales conversations, market positioning, and strategic partnerships across EMEA. The stories you cultivate won't just live in a content library—they'll drive pipeline, support brand awareness and loyalty, and position ServiceNow as a trusted innovation partner.

Matching Summary

Match Score: 85

ServiceNow is seeking an EMEA Customer Marketing Manager in Amsterdam to cultivate partnerships and craft compelling customer narratives that showcase the company's value. The ideal candidate will have a strong background in customer marketing within a SaaS environment and will manage end-to-end projects that drive brand awareness and customer loyalty.

Skills & Requirements

Must-have

  • strategic customer selection
  • co-marketing partnerships
  • storytelling and narrative development
  • project management end-to-end
  • EMEA market knowledge

Nice-to-have

  • curiosity for AI & Innovation
  • passion for learning
  • high energy, 'own it' personality

Key Requirements

  • 5+ years of experience in SaaS / Enterprise Software
  • customer advocacy, customer marketing or customer reference role
  • Proven ability to strategically select customers
  • Demonstrated success delivering compelling customer stories
  • Track record building collaborative co-marketing relationships
  • Fluency in English required
  • additional languages a plus

Work Rights

Not specified

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