The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence
Job Summary
The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
This role involves strategic marketing oversight, customer loyalty initiatives, OEM partnerships, data-driven guidance, content and campaign management, and leveraging technology and analytics for personalized marketing approaches.
We offer best in class industry benefits including competitive pay, medical, dental, and vision plans, paid holidays & PTO, 401(k) retirement plan, and employee stock purchase plan.
Matching Summary
The Manager, Retail Marketing Operations (RMO) leads marketing strategies and initiatives for up to 25 Lithia auto dealerships, focusing on driving quality traffic, enhancing customer loyalty, and achieving operational excellence.
Salary
$80,000-$125,000 annually; Anticipated starting pay $80,000-$110,000; Benefits: Medical, Dental and Vision Plans, Paid Holidays & PTO, Short and Long-Term Disability, Paid Life Insurance, 401(k) Retirement Plan, Employee Stock Purchase Plan, Vehicle Purchase Discounts, Wellness Programs
Skills & Requirements
Must-have
Drive quality traffic
Enhance customer loyalty
Achieve operational excellence
Leverage internal technology
Data-driven marketing strategies
Content and campaign management
Nice-to-have
Entrepreneurial culture
High-performance environment
Passion for automotive
Continuous improvement mindset
Key Requirements
Bachelor’s degree in Business, Marketing, Communications, Advertising, or equivalent experience
Strong understanding of automotive industry and marketing
Experience with Google Analytics, CRM Systems, Microsoft Office Suite
Proficiency in data analysis for marketing ROI
High School graduate or equivalent, 18 years or older required