Director, Brand Management, Stills, Hong Kong & Taiwan
Coca-Cola
Taipei, Taiwan
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Stills portfolio growth agenda
Consumer-centric brand plans
Commercial execution
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Coca-Cola is seeking a Director of Brand Management for the Stills portfolio in Hong Kong and Taiwan. The role involves developing growth strategies, translating consumer insights into marketing plans, and collaborating with cross-functional teams to drive brand performance in diverse market conditions.
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Job Summary
Lead the development of short-, mid-, and long-term growth strategies and business plans for the Stills portfolio across Hong Kong and Taiwan.
Translate consumer insights, shopper behavior, and market diagnostics into focused portfolio strategies, innovation pipelines, and integrated marketing plans.
Partner closely with bottling, commercial, and cross-functional teams to align brand strategies with customer plans and marketplace realities.
Matching Summary
Match Score: 75
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Coca-Cola is seeking a Director of Brand Management for the Stills portfolio in Hong Kong and Taiwan. The role involves developing growth strategies, translating consumer insights into marketing plans, and collaborating with cross-functional teams to drive brand performance in diverse market conditions.
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Skills & Requirements
Must-have
Stills portfolio growth agenda
Consumer-centric brand plans
Commercial execution
Innovation agenda and pipeline management
Analytics and digital tools
Fluent English and Mandarin
Nice-to-have
Growth mindset
Curious, empowered, inclusive, agile
Key Requirements
Degree qualified, Business with Marketing Major preferred
General marketing and sales experience
Proven track record of leading complex projects
Proven experience in leading business with holistic consumer marketing