Built or scaled smb self-service advertising ecosystems
Deep understanding of smb customer behavior
This role is responsible for defining and scaling OpenAI's marketing strategy for small and medium-sized business advertisers globally
Job Summary
This role is responsible for defining and scaling OpenAI's marketing strategy for small and medium-sized business advertisers globally.
The successful candidate will build the SMB advertiser growth engine from the ground up, including segmentation, positioning, onboarding journeys, and retention strategies.
You will partner closely with Product, Sales, Partnerships, Growth, Finance, Data Science, and Operations to create a durable SMB business that scales efficiently.
Matching Summary
This role is responsible for defining and scaling OpenAI's marketing strategy for small and medium-sized business advertisers globally.
Skills & Requirements
Must-have
12+ years experience in growth marketing
Built or scaled SMB self-service advertising ecosystems
Deep understanding of SMB customer behavior
Experience marketing self-service SaaS platforms
Fluent in performance marketing concepts
Strong product instincts for UX improvement
Leadership experience leading lifecycle marketing
Nice-to-have
Ability to simplify complex products for non-experts
Thrives in ambiguous fast-moving environments
Excellent people leader who raises quality bar
Experience with agency partner programs
Background in AI-powered marketing best practices
Key Requirements
12+ years of experience in growth marketing or SMB go-to-market leadership
Proven track record building SMB self-service advertising ecosystems
Experience leading lifecycle marketing and CRM programs at scale