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Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will play a crucial role in the integration of partner solutions into the Workday platform.
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Job Summary
This role drives the marketing strategy for Workday Marketplace to increase customer discovery, adoption, and revenue impact within the partner ecosystem.
The successful candidate will own the entire marketing funnel from traffic generation to lead qualification and conversion into sales opportunities.
Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners while providing tools for long-term professional growth.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies that drive growth and adoption of the Workday Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, and will play a crucial role in the integration of partner solutions into the Workday platform.
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Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Co-marketing program design and execution
Funnel performance and conversion optimization
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and cross-functional collaboration skills
Hands-on experimentation and A/B testing expertise
Ability to translate technical solutions into value propositions
Integrated campaign management across digital and events
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record of pipeline and revenue impact
Experience marketing within technology marketplaces or partner ecosystems