Partner ecosystem or technology marketplace expertise
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategy for its Marketplace, a key component of its partner ecosystem. The ideal candidate should have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, to enhance customer engagement and adoption of Marketplace solutions
Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace.
The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery of partner solutions.
Workday offers a flexible work approach requiring at least 50% time in-office or in the field each quarter.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategy for its Marketplace, a key component of its partner ecosystem. The ideal candidate should have extensive experience in B2B SaaS marketing, particularly in partner marketing and demand generation, to enhance customer engagement and adoption of Marketplace solutions.
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or technology marketplace expertise
Pipeline and revenue impact delivery
Co-marketing program design and execution
Funnel optimization and performance data analysis
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and cross-functional collaboration skills
Hands-on experimentation and conversion optimization
Ability to translate technical solutions into value propositions
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact
Experience working within partner ecosystems or marketplaces