This role is accountable for driving organic growth, demand generation, and conversion performance across our digital properties while delivering a best-in-class user experience
Job Summary
This role is accountable for driving organic growth, demand generation, and conversion performance across our digital properties while delivering a best-in-class user experience.
You will lead website strategy, SEO/AEO, CRO, and analytics across a portfolio of five websites, with a critical mandate to consolidate these properties in the next year.
ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world.
Matching Summary
This role is accountable for driving organic growth, demand generation, and conversion performance across our digital properties while delivering a best-in-class user experience.
Skills & Requirements
Must-have
SEO and AEO strategy
Website demand engine
CRO priorities
Paid, Organic Demand & Pipeline Impact
Website portfolio management
Analytics, Reporting & Forecasting
Nice-to-have
Ambitious and authentic culture
Growth mindset
Collaborative team environment
Continuous learning and development
Key Requirements
10+ years marketing experience
5+ years managing teams
Fluent in English and Portuguese
Proven expertise in SEO and CRO
Strong experience managing WordPress websites
Deep comfort with analytics tools
Demonstrated success leading complex web initiatives