Fully remote with flexibility for in-office collaboration as needed.
8+ years b2b saas marketing experience
Partner ecosystem or technology marketplace experience
Pipeline and revenue impact delivery
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategies that enhance the growth and adoption of its Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner ecosystems, and will be responsible for developing programs that increase customer awareness and engagement
Job Summary
This role drives growth, adoption, and revenue impact for the Workday Marketplace by blending partner, product, and performance marketing strategies.
The successful candidate will own the marketing funnel from traffic through lead creation, qualification, and conversion into opportunities while collaborating with sales and digital teams.
Workday offers a flexible work approach requiring at least 50% time in-office or with customers/partners to foster community and connection.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive marketing strategies that enhance the growth and adoption of its Marketplace. The ideal candidate will have extensive experience in B2B SaaS marketing, particularly in partner ecosystems, and will be responsible for developing programs that increase customer awareness and engagement.
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or technology marketplace experience
Pipeline and revenue impact delivery
Marketing funnel optimization and analytics
Co-marketing program execution
Nice-to-have
Cloud ecosystem co-marketing experience
Integrated campaign management across channels
Conversion optimization experimentation skills
Strong storytelling and cross-functional collaboration
Technical solution value proposition translation
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact
Experience within partner ecosystems or marketplaces