Digital Optimisation Manager

CBA (Commonwealth Bank)

Sydney, New South Wales, Australia
Digital optimisation skills
Customer journey focus
Data-led decision making
Design and deliver best-in-class customer communications and experiences across digital assets

Job Summary

  • Design and deliver best-in-class customer communications and experiences across digital assets.
  • Lead experimentation, build time sensitive alerts, and create scams awareness education.
  • Work closely with marketing, product, and behavioural science teams to manage digital experiences and communications.

Matching Summary

Design and deliver best-in-class customer communications and experiences across digital assets.

Skills & Requirements

Must-have

  • Digital optimisation skills
  • Customer journey focus
  • Data-led decision making
  • Adobe Analytics
  • Adobe Target
  • Adobe Audience Manager
  • Conversion optimisation platforms

Nice-to-have

  • Behavioural science collaboration
  • Customer focus
  • Stakeholder management
  • Analytical mindset
  • Risk management awareness
  • Customer journey mapping
  • Strong copy and written communication

Key Requirements

  • Hands on experience with conversion optimisation platforms
  • Experience in customer journey mapping
  • Strong analytical and financial acumen

Work Rights

Not specified

Tailored Resume

Cover Letter