Smm/ad-tozo Mkt-上海

AstraZeneca

Therapeutic area strategy
Marketing mix optimization
Product launch plans
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength

Job Summary

  • Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength.
  • Lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
  • Recruit talents to build the effective team and responsible for performance management for BMs.

Matching Summary

Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength.

Skills & Requirements

Must-have

  • Therapeutic Area Strategy
  • Marketing Mix Optimization
  • Product Launch Plans
  • Brand Budget Management
  • Promotional Material Oversight
  • Key Opinion Leader Relationships

Nice-to-have

  • Cross-functional Collaboration
  • Talent Recruitment and Development
  • High Ethical Standards
  • Diversity and Inclusion

Key Requirements

  • Years of experience not specified
  • Work authorization not specified

Work Rights

Not specified

Tailored Resume

Cover Letter