Managing Director Brand Strategy

Southwest Airlines

Dallas, TX, USA
Base: $225,800 - $250,900 py; bonus/equity: potent...
Develop enterprise brand vision and positioning
Define brand purpose, activation, and campaigns
Align brand strategy with go-to-market strategies
Leads the development and evolution of Southwest’s enterprise brand strategy, shaping how the brand is expressed across all Customer touchpoints

Job Summary

  • Leads the development and evolution of Southwest’s enterprise brand strategy, shaping how the brand is expressed across all Customer touchpoints.
  • The Managing Director, Brand Strategy serves as a strategic partner to executive Leadership, driving brand differentiation, supporting Customer growth, and contributing to long-term business and revenue outcomes.
  • Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too).

Matching Summary

Leads the development and evolution of Southwest’s enterprise brand strategy, shaping how the brand is expressed across all Customer touchpoints.

Salary

Base: $225,800 - $250,900 per year; Bonus/Equity: Potential for annual bonus opportunities; Benefits: Fly for free, 401(k) match, ProfitSharing, health insurance

Skills & Requirements

Must-have

  • Develop enterprise brand vision and positioning
  • Define brand purpose, activation, and campaigns
  • Align brand strategy with go-to-market strategies
  • Lead and develop high-performing teams
  • Leverage market insights and customer data

Nice-to-have

  • Foster a culture of inclusion and support
  • Encourage creativity and innovation
  • Strategic partner to executive leadership

Key Requirements

  • High School Diploma or GED
  • Demonstrated experience in leading team(s)
  • Advanced level business acumen
  • Seasoned and specialized knowledge in Brand Strategy
  • U.S. citizenship or current authorization to work in the U.S.

Work Rights

Must be a U.S. citizen or have authorization to work in the United States

Tailored Resume

Cover Letter