Insight Manager

Mediasal

Helsinki, Finland
On-site
Strategic research initiatives
Customer segmentation studies
Category entry point (cep) studies
Mediasal, part of dentsu, is seeking an Insight Manager in Helsinki to lead research projects that shape strategic initiatives for prominent brands. The ideal candidate will have strong analytical skills and experience in data-driven storytelling, focusing on quantitative research methodologies

Job Summary

  • You will be responsible for various types of research projects, ranging from target audience analyses to strategic research initiatives such as customer segmentations and Category Entry Point (CEP) studies.
  • You will work directly with clients in insight projects that have the potential to shape the strategy, marketing and R&D initiatives of some of the most iconic brands you’ll find in Finland and the Nordics.
  • Work-life balance with hybrid and flexible arrangements, along with comprehensive benefits including sports, culture, lunch, and wellbeing support.

Matching Summary

Match Score: 85

Mediasal, part of dentsu, is seeking an Insight Manager in Helsinki to lead research projects that shape strategic initiatives for prominent brands. The ideal candidate will have strong analytical skills and experience in data-driven storytelling, focusing on quantitative research methodologies.

Skills & Requirements

Must-have

  • Strategic research initiatives
  • Customer segmentation studies
  • Category Entry Point (CEP) studies
  • Translating data into compelling stories
  • Quantitative research methods
  • Utilizing academic research and theories

Nice-to-have

  • Client advisory and relationship building
  • Developing new research methodologies
  • Commercially sustainable team development
  • Working with proprietary planning suites

Key Requirements

  • 3-5 years of experience in equivalent positions
  • Experience serving clients as a trusted advisor
  • Experience building engaging presentations
  • Hands-on experience running quantitative data analyses
  • Master’s degree or equivalent
  • Fluency in Finnish and English

Work Rights

Not specified

Tailored Resume

Cover Letter