Senior Group Ka Manager

Haleon

Not specified (assumed to be flexible given the nature of the role)
5+ years douyin e-commerce experience
Mastery of douyin emkt tools
Proven track record with 500 million rmb budget
Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate should have extensive experience in brand social marketing or Douyin e-commerce management, alongside strong data analysis and collaboration skills

Job Summary

  • The role is fully responsible for developing and executing the content and paid media strategy for Caltrate and Centrum on the Douyin platform.
  • Candidates must lead advertising strategies to achieve ROI targets while utilizing robust data monitoring systems to optimize marketing efforts.
  • Haleon offers a purpose-driven environment where employees unite to deliver better everyday health through trusted science and deep human understanding.

Matching Summary

Match Score: 85

Haleon is seeking a Senior Group Ka Manager to lead the content and paid media strategy for the Caltrate and Centrum brands on the Douyin platform. The ideal candidate should have extensive experience in brand social marketing or Douyin e-commerce management, alongside strong data analysis and collaboration skills.

Skills & Requirements

Must-have

  • 5+ years Douyin e-commerce experience
  • Mastery of Douyin EMKT tools
  • Proven track record with 500 million RMB budget
  • Strong data analysis and ROI optimization skills
  • Experience managing Caltrate & Centrum brands

Nice-to-have

  • Strategic vision with operational detail focus
  • High sensitivity to content trends
  • Cross-departmental influence and collaboration
  • Agile performance-focused culture fit
  • Deep human understanding of consumers

Key Requirements

  • Bachelor's degree or above
  • 5+ years in brand social marketing or Douyin business management
  • Experience managing 500 million RMB budget preferred

Work Rights

Not specified

Tailored Resume

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