Define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention
Job Summary
Define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention.
Contribute or set strategy, drive requirements and make recommendations for change, plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures.
Shape and improve the end‑to‑end customer experience across all touchpoints, working closely with Product, Digital, Marketing, Segments, and Propositions teams to influence decisions and drive measurable, data‑led improvements.
Matching Summary
Define customer objectives, analyse customer data, develop a testing plan, customer triggers and next best action communications to drive revenue growth through customer engagement, growth, and retention.