Manager, Imx - Customer Marketing, Digital Commerce
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Shanghai, China
Hybrid
3-8 years ecommerce experience in china
Proven ownership of large-scale digital campaigns
Strong commercial acumen and p&l orientation
This role defines and leads the digital commerce activation strategy across China's eCommerce, O2O, and social commerce platforms
Job Summary
This role defines and leads the digital commerce activation strategy across China's eCommerce, O2O, and social commerce platforms.
The selected candidate will own the strategic translation of brand priorities into platform-specific growth plans that drive revenue acceleration and ROI improvement.
Candidates must be based in Shanghai to follow a hybrid work setup as this role is not fully remote.
Matching Summary
Match Score: 85
This role defines and leads the digital commerce activation strategy across China's eCommerce, O2O, and social commerce platforms.
Skills & Requirements
Must-have
3-8 years eCommerce experience in China
Proven ownership of large-scale digital campaigns
Strong commercial acumen and P&L orientation
Advanced analytical capability for data-led optimization
Experience with O2O and social commerce platforms
Nice-to-have
FMCG industry background preferred
MBA degree qualification
Experience shaping long-range channel strategy
Demonstrated influence in matrixed organizations
Key Requirements
Bachelor's degree required; MBA preferred
3-8 years experience in eCommerce or digital strategy