Go-to-market (gtm) Specialist

MediCard Phils., Inc.

Not specified (potentially hybrid or onsite)
Market segmentation and value proposition definition
External launch plan development and execution
Marketing analytics setup and roi tracking
MediCard Phils., Inc. seeks a Go-to-market Specialist to drive marketing strategies for clinic launches, focusing on market research, campaign management, and performance analytics. The ideal candidate will have a background in healthcare marketing and experience in customer segmentation and analytics to achieve patient acquisition and revenue targets

Job Summary

  • The role involves delivering and executing a clinic launch GTM plan to achieve targeted patient acquisition and revenue.
  • Candidates will define target segments, map services to needs, and manage external launch plans including PR and digital campaigns.
  • Success is measured by achieving 50% of target patient volume within three months and maintaining positive ROI on marketing spend.

Matching Summary

Match Score: 85

MediCard Phils., Inc. seeks a Go-to-market Specialist to drive marketing strategies for clinic launches, focusing on market research, campaign management, and performance analytics. The ideal candidate will have a background in healthcare marketing and experience in customer segmentation and analytics to achieve patient acquisition and revenue targets.

Skills & Requirements

Must-have

  • Market segmentation and value proposition definition
  • External launch plan development and execution
  • Marketing analytics setup and ROI tracking

Nice-to-have

  • Prior clinic launch experience preferred
  • Multi-site retail marketing background
  • Strong stakeholder influence skills

Key Requirements

  • Bachelor's degree in Marketing or Business
  • Healthcare marketing experience preferred
  • Customer segmentation and agency management skills

Work Rights

Not specified

Tailored Resume

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