Own and implement the content strategy that fuels growth marketing and demand generation efforts across the full funnel
Job Summary
Own and implement the content strategy that fuels growth marketing and demand generation efforts across the full funnel.
Develop and manage multi-channel content programs including paid media content, landing pages, email nurture sequences, case studies, sales enablement materials, webinars, and thought leadership.
Use performance data to continuously test, iterate, and optimize messaging, formats, and distribution channels.
Matching Summary
Own and implement the content strategy that fuels growth marketing and demand generation efforts across the full funnel.
Skills & Requirements
Must-have
Content strategy implementation
Demand generation content
Full-funnel marketing understanding
Cross-functional team collaboration
Content performance tracking
Brand voice consistency
Nice-to-have
Strategic thinker
Roll up sleeves to execute
Fast-paced environment adaptability
Key Requirements
5+ years experience in content marketing
B2B demand generation focus
Content driving pipeline impact
Proficient in Asana, GSuite, Slack, Sanity, AI tools
Financial services or blockchain industry experience preferred