Lifecycle Marketing Manager, Campaigns

Springhealth66

New York, NY, US
Base: $93,500 - $117,900; bonus/equity: not specif...
On-site
3-5+ years lifecycle or crm marketing experience
Hands-on experience with iterable, braze, or hubspot
End-to-end execution of multi-channel campaigns
Spring Health is on a mission to eliminate every barrier to mental health by delivering clinically validated care tailored to individual needs

Job Summary

  • Spring Health is on a mission to eliminate every barrier to mental health by delivering clinically validated care tailored to individual needs.
  • The Lifecycle Marketing Manager will execute seasonal campaigns, education programs, and adoption initiatives to drive member engagement across the B2B2C experience.
  • Employees receive comprehensive benefits including health coverage starting day one, up to $1K HSA contributions, and access to fertility care support.

Matching Summary

Spring Health is on a mission to eliminate every barrier to mental health by delivering clinically validated care tailored to individual needs.

Salary

Base: $93,500 - $117,900; Bonus/Equity: Not specified; Benefits: Competitive total rewards package including health, dental, vision, 401(k) match, and parental leave

Skills & Requirements

Must-have

  • 3-5+ years lifecycle or CRM marketing experience
  • Hands-on experience with Iterable, Braze, or HubSpot
  • End-to-end execution of multi-channel campaigns
  • Strong segmentation and personalization logic skills
  • Data analysis and A/B testing execution capabilities

Nice-to-have

  • Experience in B2B SaaS or PLG environments
  • Passion for member wellbeing and mental health
  • Ability to work collaboratively across teams
  • Proactive risk flagging and communication style

Key Requirements

  • 3-5+ years experience in lifecycle, CRM, or growth marketing
  • Proficiency with lifecycle platforms like Iterable, Braze, or SFMC
  • Solid understanding of behavioral trigger logic and segmentation

Work Rights

Not specified

Tailored Resume

Cover Letter