Aia Vitality Propositions, Strategy And Engagement Principal
AIA Australia
Makati, Philippines
Aia vitality customer and distribution proposition
Health and wellness propositions development
Customer research and validation
This role manages end-to-end AIA Vitality customer and distribution proposition, strategy, and engagement that will drive business growth and value
Job Summary
This role manages end-to-end AIA Vitality customer and distribution proposition, strategy, and engagement that will drive business growth and value.
Develops compelling health and wellness propositions to regularly improve the AIA Vitality program with the goal of driving member growth and engagement and to ultimately deliver business value.
Crafts overall AIA Vitality customer and distributor strategy to meet key metrices aligned with company strategy.
Matching Summary
This role manages end-to-end AIA Vitality customer and distribution proposition, strategy, and engagement that will drive business growth and value.
Skills & Requirements
Must-have
AIA Vitality customer and distribution proposition
health and wellness propositions development
customer research and validation
competitor and industry scan
distribution engagement and campaigns
Nice-to-have
inspiring meaningful connections
purpose-led brand positioning
customer-centric innovations
thought leader in health & wellness
Key Requirements
Graduate of a business course
Experienced Management, Marketing or Business Development professional