Blue Cross Blue Shield of Michigan Mutual Insurance Company
Detroit, MI, United States
Hybrid
7+ years product manager experience
Consumer-facing digital product management
Conversion rate optimization strategy
Lead the strategic vision and roadmap for a consumer-facing digital experience on the public bcbsm.com site, owning the full unauthenticated journey from acquisition to self-service conversion
Job Summary
Lead the strategic vision and roadmap for a consumer-facing digital experience on the public bcbsm.com site, owning the full unauthenticated journey from acquisition to self-service conversion.
Drive conversion rate optimization strategy across the funnel by identifying friction points and partnering with analytics and UX teams to improve acquisition and onboarding metrics.
Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, and Stakeholder Governance while managing scope and schedule tradeoffs with transparency.
Matching Summary
Lead the strategic vision and roadmap for a consumer-facing digital experience on the public bcbsm.com site, owning the full unauthenticated journey from acquisition to self-service conversion.
Skills & Requirements
Must-have
7+ years Product Manager experience
Consumer-facing digital product management
Conversion rate optimization strategy
SAFe and SCRUM Agile methodologies
OKR and KPI definition and tracking
Nice-to-have
Healthcare or insurance domain background
SEO fundamentals understanding
Stakeholder alignment in matrixed org
Data-informed test-and-learn culture
Mentoring Product Owners and contributors
Key Requirements
Bachelor's degree required; Master's preferred
Minimum 7 years as Product Manager
Experience with .com platforms and marketing flows