User Acquisition Manager (Mobile Games / Global Markets)

ALLCAN INTERNATIONAL PTE. LTD.

Singapore
Not specified
Global user acquisition campaign management
Performance marketing channel expertise
Game monetization strategy development
ALLCAN INTERNATIONAL PTE. LTD. is seeking a User Acquisition Manager to lead user acquisition campaigns for mobile games across global markets. The ideal candidate will have experience in performance marketing, particularly in the gaming industry, and strong analytical skills to optimize marketing strategies

Job Summary

  • The role involves planning and executing user acquisition campaigns across North America, Europe, and Southeast Asia.
  • Candidates must manage performance marketing channels including Google, Meta, TikTok, AppLovin, and Unity Ads to optimize ROAS and LTV.
  • Collaboration with creative teams is essential to analyze ad performance and drive continuous iteration of marketing creatives.

Matching Summary

Match Score: 85

ALLCAN INTERNATIONAL PTE. LTD. is seeking a User Acquisition Manager to lead user acquisition campaigns for mobile games across global markets. The ideal candidate will have experience in performance marketing, particularly in the gaming industry, and strong analytical skills to optimize marketing strategies.

Skills & Requirements

Must-have

  • Global user acquisition campaign management
  • Performance marketing channel expertise
  • Game monetization strategy development
  • Attribution data monitoring proficiency
  • Creative performance analysis skills

Nice-to-have

  • Experience with roguelike game products
  • Mid-core or hybrid monetization background
  • Fast-paced data-driven environment operation
  • SQL data analysis tool proficiency

Key Requirements

  • Bachelor's degree in a relevant field
  • Relevant experience in global user acquisition
  • Proficiency in Excel, SQL, or similar tools

Work Rights

Not specified

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