Emarketing Senior Brand Manager Cbec

Haleon

E-commerce campaign and content planning
In-site integrated campaign and content
Tmall kol livestreaming landscape
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base

Job Summary

  • In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base.
  • Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy.
  • Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

Matching Summary

In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base.

Skills & Requirements

Must-have

  • E-commerce campaign and content planning
  • In-site integrated campaign and content
  • Tmall KOL livestreaming landscape
  • EC communication assets development
  • Always on content excellence

Nice-to-have

  • Deep human understanding and trusted science
  • Agile, performance-focused culture
  • Win as One strategy
  • Belonging and inclusion initiatives

Key Requirements

  • Minimum 5 years working experience in EC
  • Tmall or JD is a must
  • Strong business sense and in-depth EC knowledge

Work Rights

Not specified

Tailored Resume

Cover Letter