Director, Rsv Hcp And Channel Marketing Strategy

GSK

Hcp and channel marketing strategy
Customer marketing plans
Brand growth and market share
Set the strategic direction for GSK’s HCP and channel marketing initiatives, owning and designing the brand marketing strategy for physicians, health systems, retail, and other key customer marketing activities

Job Summary

  • Set the strategic direction for GSK’s HCP and channel marketing initiatives, owning and designing the brand marketing strategy for physicians, health systems, retail, and other key customer marketing activities.
  • Responsible for defining and monitoring KPIs to assess and drive brand performance, reporting on the effectiveness of brand HCP and channel marketing initiatives to senior leadership.
  • Foster an environment of innovation, inclusion, challenge, trust, and development within the teams, uniting science, technology and talent to get ahead of disease together.

Matching Summary

Set the strategic direction for GSK’s HCP and channel marketing initiatives, owning and designing the brand marketing strategy for physicians, health systems, retail, and other key customer marketing activities.

Skills & Requirements

Must-have

  • HCP and channel marketing strategy
  • customer marketing plans
  • brand growth and market share
  • KPI definition and monitoring
  • stakeholder engagement
  • strategic mindset
  • financial acumen

Nice-to-have

  • innovative approaches
  • competitive marketplace understanding
  • driving culture of trust
  • public health impact passion

Key Requirements

  • Bachelor’s degree
  • 8+ years customer marketing experience
  • 5+ years leading cross-functional teams
  • 2+ years strategy development experience
  • MBA or Master’s degree preferred
  • Experience in vaccines strongly preferred
  • Field experience strongly preferred

Work Rights

Not specified

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