United Consumer Financial Services Company is seeking a Director of Marketing to lead B2B digital marketing initiatives within the fintech sector. The ideal candidate will have extensive experience in financial services marketing and strong leadership skills to drive customer acquisition and brand engagement
Job Summary
The Director of Marketing will lead the strategic direction and execution of all marketing initiatives within the Sales & Marketing Department with a primary focus on digital marketing and B2B communication in the fintech sector.
This role is responsible for strengthening brand presence, accelerating customer acquisition, and enhancing engagement across enterprise-level audiences while leveraging platforms like HubSpot to develop data-driven strategies.
Candidates must have proven success in digital marketing and brand strategy with deep experience in HubSpot automation workflows, CRM integration, and reporting.
Matching Summary
Match Score: 85
United Consumer Financial Services Company is seeking a Director of Marketing to lead B2B digital marketing initiatives within the fintech sector. The ideal candidate will have extensive experience in financial services marketing and strong leadership skills to drive customer acquisition and brand engagement.
Skills & Requirements
Must-have
7+ years marketing experience
3+ years leadership role in fintech
HubSpot automation and CRM expertise
B2B SaaS or financial services background
SEO SEM content marketing strategy
Google Analytics and SEMrush proficiency
Nice-to-have
UX/UI principles knowledge
Conversion rate optimization skills
MBA preferred qualification
Strategic thinking for organizational alignment
Cross-departmental collaboration abilities
Key Requirements
Bachelor's degree in Marketing, Communications, Business, or related field
MBA preferred
7+ years of experience in marketing
At least 3 years in a leadership role within fintech
Proven success in digital marketing and brand strategy