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Manulife is seeking a Content Creation & Insights Specialist to join their Sales Enablement team in Waterloo, Ontario. This role focuses on developing and executing content strategies that empower wholesalers to better support financial advisors, requiring expertise in marketing, martech, and collaboration across various teams.
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Job Summary
Defines and operationalizes content strategy for Sales Enablement support, ensuring alignment to brand standards.
Serves as a Salesforce and Salesforce Marketing Cloud (SFMC) subject matter expert building campaigns.
Owns measurement frameworks for enablement initiatives, monitoring effectiveness through data, feedback, and insights.
Matching Summary
Match Score: 75
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Manulife is seeking a Content Creation & Insights Specialist to join their Sales Enablement team in Waterloo, Ontario. This role focuses on developing and executing content strategies that empower wholesalers to better support financial advisors, requiring expertise in marketing, martech, and collaboration across various teams.
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Salary
Base: $70,500.00 - $117,500.00 CAD; Bonus/Equity: Incentive programs and incentive compensation tied to business and individual performance; Benefits: Health, dental, mental health, vision, disability, life insurance, retirement savings plans, paid time off
Skills & Requirements
Must-have
Sales enablement content strategy
Marketing technology expertise
Salesforce Marketing Cloud (SFMC)
B2B marketing and enablement models
Cross-functional collaboration and influence
Nice-to-have
Financial services or insurance experience
Wholesaler-advisor relationship support
Bilingual proficiency (English/French or English/Mandarin)
Key Requirements
Minimum 3 years of progressive experience
Post-secondary education in Marketing, Communications, or related field
Proficiency in marketing/sales tools, CRM, sales enablement platforms, Sharepoint and Microsoft incl. Co-Pilot