Softline retail programmes and b2b marketing creative
High impact style guides and creative assets
This role leads the creation of high impact style guides and creative assets that strengthen Pokémon’s presence across apparel and wider Softline categories with strong story-telling narratives
Job Summary
This role leads the creation of high impact style guides and creative assets that strengthen Pokémon’s presence across apparel and wider Softline categories with strong story-telling narratives.
The role partners closely with Creative Services, Brand Services, Licensing, Legal, and external agencies to deliver best in class materials that inspire partners, fuel commercial growth, and uphold a fan first approach across every touchpoint.
Maintain strong awareness of creative and licensing trends across key EMEA markets (UFIGS) and conduct regular comp shops and share actionable insights.
Matching Summary
This role leads the creation of high impact style guides and creative assets that strengthen Pokémon’s presence across apparel and wider Softline categories with strong story-telling narratives.
Skills & Requirements
Must-have
creative output for EU Licensing business
Softline retail programmes and B2B marketing creative
high impact style guides and creative assets
deep understanding of Pokémon brand and fan culture
manage style guide and creative budgets
evaluate agency proposals
write clear, insight driven creative briefs
guardian of brand quality
oversee creation of multiple style guides
strong awareness of creative and licensing trends
Nice-to-have
fashion and retail trends
story-telling narratives
engaging new and current audiences
fan first approach
Key Requirements
Experience in creative style guide agency management