Global Marketing Manager, Product Lifecycle Management
Waters
Milpitas, CA, USA
$143,300.00 - $236,500.00 usd annual py
Fully remote
Global upgrade programs
End-of-life execution
Install base replacement strategy
Lead global lifecycle planning for legacy instrument platforms, managing the legacy portfolio through end-of-life and driving upgrade strategy to next-generation technologies
Job Summary
Lead global lifecycle planning for legacy instrument platforms, managing the legacy portfolio through end-of-life and driving upgrade strategy to next-generation technologies.
Serve as the global lead for upgrade initiatives, aligning regional commercial teams, sustaining, Operations, and Service to ensure seamless execution.
Develop and execute the global upgrade roadmap, including segmentation, value propositions, commercial models, trade-in/trade-up programs, marketing materials, and adoption targets.
Matching Summary
Lead global lifecycle planning for legacy instrument platforms, managing the legacy portfolio through end-of-life and driving upgrade strategy to next-generation technologies.
Salary
$143,300.00 - $236,500.00 USD Annual
Skills & Requirements
Must-have
Global upgrade programs
End-of-life execution
Install base replacement strategy
Cross-functional collaboration
Data-driven insights
Sales enablement tools
Nice-to-have
Customer-centric upgrade experience
Relentless innovation
Performance-based culture
Inclusive, growth-centered culture
Key Requirements
7+ years Product Management/PLM/Product Marketing experience
Bachelor's degree in engineering, life sciences, business, or related field
Proven success leading global product transitions or large-scale upgrade programs