This position assists in maximizing station revenue opportunities by planning and executing events, promotions, and managing comprehensive research functions
Job Summary
This position assists in maximizing station revenue opportunities by planning and executing events, promotions, and managing comprehensive research functions.
The role involves overseeing all research information from sources like Nielsen and ComScore to provide valuable data to Sales and News departments.
Candidates must be able to present alongside account executives and management on key client meetings while developing new initiatives and campaigns.
Matching Summary
This position assists in maximizing station revenue opportunities by planning and executing events, promotions, and managing comprehensive research functions.
Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
Bachelor's Degree or equivalent experience
2-3 years media research experience
Proficiency in Wide Orbit and Ad Impact software
Experience with Nielsen and ComScore data tools
Strong presentation skills for client meetings
Nice-to-have
Ability to work under pressure and meet tight deadlines
Consultative approach to client dealings
Collaborative team working style
Knowledge of linear and digital media campaigns
Leadership and independent work capabilities
Key Requirements
Bachelor's Degree in Marketing, Communications, English, or Statistics
Minimum 2-3 years of media research experience
Equivalent experience to Bachelor's degree (3 years)