Innovation Manager, Nrt

Haleon Pakistan Ltd

Shanghai, China
New retail business innovation
Digital marketing knowledge
Consumer behavior analysis
The role aims to drive continuous innovation in the New Retail business, brand iteration, and better serve Chinese consumers by leveraging advanced digital marketing knowledge, consumer behavior analysis, and insights into the pharmaceutical O2O industry

Job Summary

  • The role aims to drive continuous innovation in the New Retail business, brand iteration, and better serve Chinese consumers by leveraging advanced digital marketing knowledge, consumer behavior analysis, and insights into the pharmaceutical O2O industry.
  • Key responsibilities include analyzing consumer shopping behavior in immediate retail for pharmaceuticals, exploring digital marketing tools suitable for immediate retail channels, and collaborating across departments to identify Omni channel operational opportunities.
  • The company is committed to mobilizing its purpose in a way that represents diverse consumers and communities, fostering an inclusive culture where different backgrounds and views are valued and respected.

Matching Summary

The role aims to drive continuous innovation in the New Retail business, brand iteration, and better serve Chinese consumers by leveraging advanced digital marketing knowledge, consumer behavior analysis, and insights into the pharmaceutical O2O industry.

Skills & Requirements

Must-have

  • New Retail business innovation
  • Digital marketing knowledge
  • Consumer behavior analysis
  • O2O industry development
  • AI, Social, DSP tools

Nice-to-have

  • Agile, performance-focused culture
  • Human understanding and trusted science
  • Inclusive culture
  • Bold ambitions and enormous opportunity

Key Requirements

  • Bachelor's degree or above
  • 7+ years of experience in marketing and digital marketing
  • Familiarity with foreign pharmaceutical retail experience preferred
  • Proficiency in OFFICE, especially PPT
  • English as a working language

Work Rights

Not specified

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