Conseiller(ère) Principal(e), Communications – Stratégie Médias Et Canaux B2b (temporaire 18 Mois)

Intact Financial Corporation

Base: $87,200 - $106,600; bonus/equity: not specif...
Hybrid
5+ years b2b marketing experience
Linkedin campaign management expertise
Data-driven content creation skills
This role is responsible for leading the annual media strategy and optimizing channel mixes to stimulate engagement and growth within the B2B broker segment

Job Summary

  • This role is responsible for leading the annual media strategy and optimizing channel mixes to stimulate engagement and growth within the B2B broker segment.
  • The successful candidate will collaborate with analytics, creative, and events teams to deliver integrated campaigns that amplify brand voice on LinkedIn and web channels.
  • Intact Financial Corporation offers a supportive environment where employees can shape the future, win as a team, and grow their careers with performance-led rewards.

Matching Summary

This role is responsible for leading the annual media strategy and optimizing channel mixes to stimulate engagement and growth within the B2B broker segment.

Salary

Base: $87,200 - $106,600; Bonus/Equity: Not specified; Benefits: Performance-led financial rewards and support

Skills & Requirements

Must-have

  • 5+ years B2B marketing experience
  • LinkedIn campaign management expertise
  • Data-driven content creation skills
  • Audience segmentation proficiency
  • Integrated marketing strategy development

Nice-to-have

  • Experience in property insurance sector
  • Programmatic advertising knowledge
  • Webinar and event marketing background
  • Iterative problem-solving mindset
  • Strong cross-functional collaboration

Key Requirements

  • Bachelor's degree in Marketing or related field
  • Authorization to work in Canada required
  • Fluency in French and English (bilingualism)

Work Rights

Must have authorization to work in Canada

Tailored Resume

Cover Letter