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AstraZeneca is seeking a Senior Brand Manager for Rare Diseases in the Gulf region, based in Dubai. The role involves developing and implementing brand strategies for rare disease treatments, requiring significant experience in the pharmaceutical industry, particularly in specialty brand marketing.
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Job Summary
The Senior Brand Manager is responsible for developing and implementing rare disease brand strategies for Gulf Markets, working closely with the Gulf Franchise Head to deploy and adapt the AZ brand strategy to the local market.
Key responsibilities include developing strategy for the assigned portfolio, brand planning, positioning in the competitive landscape, and coordinating the implementation of marketing programs with cost management.
AstraZeneca is dedicated to being a Great Place to Work, empowering employees to push boundaries of science and fostering an inclusive culture that champions diversity and collaboration.
Matching Summary
Match Score: 75
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AstraZeneca is seeking a Senior Brand Manager for Rare Diseases in the Gulf region, based in Dubai. The role involves developing and implementing brand strategies for rare disease treatments, requiring significant experience in the pharmaceutical industry, particularly in specialty brand marketing.
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Skills & Requirements
Must-have
develop and implement brand strategies
marketing mix and customer experience
patient journey and finding activities
manage advertising and support agencies
maintain medical community contacts
lead identification of marketing best practices
Nice-to-have
science-led patient-focused biopharmaceutical
accelerating geographical footprint expansion
pioneer the future of healthcare
inclusive culture champions diversity
lifelong learning growth and development
Key Requirements
Minimum 8 years pharmaceutical experience
Minimum 5 years marketing experience
Proven new product launch experience
Experience shaping ecosystem for diagnosis
Availability for travel within Gulf Markets
Resilience to work in fast-changing environment
Act and influence at senior level
Excellent communication presentation influencing skills