Generac, an energy technology company, is seeking a Director of Consumer Engagement to lead consumer-centric omnichannel strategies focused on driving growth and enhancing engagement. The ideal candidate will possess extensive experience in CRM and lifecycle marketing, coupled with strong leadership and strategic thinking skills
Job Summary
Generac is a leading energy technology company committed to powering a smarter world.
The Director of Consumer Engagement will develop and execute consumer-centric omnichannel journeys.
This role requires collaboration with various teams to enhance consumer engagement and drive business growth.
Matching Summary
Match Score: 85
Generac, an energy technology company, is seeking a Director of Consumer Engagement to lead consumer-centric omnichannel strategies focused on driving growth and enhancing engagement. The ideal candidate will possess extensive experience in CRM and lifecycle marketing, coupled with strong leadership and strategic thinking skills.
Skills & Requirements
Must-have
Experience in consumer engagement
Strong command of CRM best practices
Leadership skills in cross-functional teams
Nice-to-have
Experience with Salesforce technology platforms
Industry experience in power generation
Strategic thinking and problem-solving skills
Key Requirements
Bachelor's Degree in Marketing or related field
Minimum 8-10 years of experience in CRM or lifecycle marketing