This role will own the P&L for digital consumer growth, focusing on scalable acquisition, retention, and monetization strategies for our DTC businesses
Job Summary
This role will own the P&L for digital consumer growth, focusing on scalable acquisition, retention, and monetization strategies for our DTC businesses.
Key responsibilities include owning and managing the P&L for digital consumer growth, serving as a thought leader on digital growth, and developing strategies to increase wine club memberships and subscriptions.
The ideal candidate has a strong commercial mindset, is data-driven, and thrives in a fast-paced, growth-oriented regulations driven environment.
Matching Summary
This role will own the P&L for digital consumer growth, focusing on scalable acquisition, retention, and monetization strategies for our DTC businesses.
Salary
Base: $115,389.00 - $149,327.00; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Digital consumer growth strategies
P&L ownership for digital channels
Performance marketing expertise
Data-driven audience segmentation
Conversion rate optimization (CRO)
Nice-to-have
Commercial mindset
Thrives in fast-paced environment
Consumer-centric approach
Key Requirements
5+ years in digital marketing, e-commerce, or growth strategy
Direct P&L responsibility
Strong financial acumen
Proven success in scaling digital revenue
Proficiency in Google Analytics, CRM platforms, and e-commerce tools