The role involves spearheading mental availability analytics research methodologies and driving Marketing Mix Modeling initiatives across the APAC region
Job Summary
The role involves spearheading mental availability analytics research methodologies and driving Marketing Mix Modeling initiatives across the APAC region.
Candidates will collaborate with global teams to enhance analytics coverage, lead project timelines, and optimize cross-market investment scenarios.
Kenvue is a house of iconic brands rooted in science, offering a workplace culture where every voice matters and contributions are appreciated.
Matching Summary
The role involves spearheading mental availability analytics research methodologies and driving Marketing Mix Modeling initiatives across the APAC region.
Skills & Requirements
Must-have
10+ years marketing analytics experience
Marketing Mix Modeling (MMM) expertise
Cross-market project management skills
Data visualization and reporting tools
Nice-to-have
Strong communication and presentation skills
Experience with global supplier selection
Ability to translate complex data insights
Key Requirements
Bachelor's degree in statistics, mathematics, or business
Minimum 10 years of experience in marketing & advertising analytics
Experience managing MMM and media analytics in market research