This role will act as the Brand Director to drive the local strategy, execution, and in-market growth of Sprite in Thailand
Job Summary
This role will act as the Brand Director to drive the local strategy, execution, and in-market growth of Sprite in Thailand.
Owns brand growth, equity, and market share, inspiring the team and influencing across stakeholders through vision and results.
Builds and sustains strong partnerships with bottling system counterparts, commercial teams, agencies, and key customers to maximize marketplace impact and drive brand visibility.
Matching Summary
This role will act as the Brand Director to drive the local strategy, execution, and in-market growth of Sprite in Thailand.
Skills & Requirements
Must-have
Brand growth and equity ownership
Local strategy and execution
Marketing levers integration
Cross-functional team collaboration
Consumer and shopper insights
Nice-to-have
Growth mindset and continuous learning
Agile and adaptable approach
Inspiring and motivating teams
Inclusive high-performance culture
Key Requirements
8-12+ years marketing/brand/portfolio/commercial leadership
Proven track record in E2E campaign and innovation management
Experience leading teams or project squads
Deep understanding of brand profitability and resource management
Experience operating in matrixed, system-based organizations