Identify sources of growth in the Rural channel based on Category, Channel & Shopper Insights as well as market understandings
Job Summary
Identify sources of growth in the Rural channel based on Category, Channel & Shopper Insights as well as market understandings.
Co-develop and implement integrated Ethical-Trade-Consumer programs tailored for targeted Rural audiences.
Develop and execute customized Trade Programs, Retailer programs, and initiatives to drive distribution and in-store merchandising/visibility in Rural areas.
Matching Summary
Identify sources of growth in the Rural channel based on Category, Channel & Shopper Insights as well as market understandings.
Skills & Requirements
Must-have
Trade Marketing
Shopper Marketing
Customer Marketing
Brand Marketing
GT Sales
Route to Market Model
Selling Process
Nice-to-have
Winning Mindset
Result Oriented
Resilient
Persistent
Learning Agility
Team Spirit
Ethical Behaviors
Key Requirements
Minimum 5 years experience
Bachelor's degree
Proficiency in Nielsen/Kantar World Panel/Mill World Brown