Sr Director, Hcp Marketing

Exact Sciences

Madison, WI, US
$213,000.00 - $363,000.00; bonus eligible; benefit...
Hcp marketing strategy
Omnichannel marketing approach
Kol engagement
The Sr. Director, HCP Marketing is responsible for setting the vision and leading the national and regional marketing strategy for Cologuard, and a growing cancer screening portfolio, as it relates to increasing product adoption to Healthcare Providers (HCPs)

Job Summary

  • The Sr. Director, HCP Marketing is responsible for setting the vision and leading the national and regional marketing strategy for Cologuard, and a growing cancer screening portfolio, as it relates to increasing product adoption to Healthcare Providers (HCPs).
  • This role includes leading teams responsible for resource development, establishing an omnichannel marketing approach, leading regional marketers, and engaging key opinion leaders (KOLs).
  • Exact Sciences offers a purpose-driven career, an inclusive culture, and robust benefits to support employees while they help others.

Matching Summary

The Sr. Director, HCP Marketing is responsible for setting the vision and leading the national and regional marketing strategy for Cologuard, and a growing cancer screening portfolio, as it relates to increasing product adoption to Healthcare Providers (HCPs).

Salary

$213,000.00 - $363,000.00; Bonus eligible; Benefits included

Skills & Requirements

Must-have

  • HCP marketing strategy
  • Omnichannel marketing approach
  • KOL engagement
  • Cross-functional alignment
  • Marketing budget management
  • Performance measurement and analytics

Nice-to-have

  • Culture of innovation and experimentation
  • Attract and retain talent
  • Lead with integrity and humility
  • Fast-paced entrepreneurial environment

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 12+ years of marketing experience
  • 5+ years of leadership experience
  • Proficient computer skills

Work Rights

Authorized to work

Tailored Resume

Cover Letter