BeOne Medicines Ltd is seeking a Director of Digital Marketing for Market Access Strategic Marketing to lead their digital marketing initiatives, particularly in oncology. The ideal candidate will have extensive experience in digital marketing within the biotech/pharma industry, particularly in market access
Job Summary
The Director, Digital Marketing, Market Access Strategic Marketing will lead the digital marketing efforts, including setting the strategic direction and tactical execution for the Market Access Strategic Marketing team.
This individual will develop our digital strategy and apply it to our overall market access customer needs and create and refine appropriate non-personal marketing programs to be utilized by the Market Access Account Directors.
Collaboration across the BeOne Medicines commercial and medical organization including Medical and Value Organization (MVO), Medical Affairs, Brand Marketing, Legal & Regulatory, and our Global Operations & Business Analytics teams is paramount.
Matching Summary
Match Score: 85
BeOne Medicines Ltd is seeking a Director of Digital Marketing for Market Access Strategic Marketing to lead their digital marketing initiatives, particularly in oncology. The ideal candidate will have extensive experience in digital marketing within the biotech/pharma industry, particularly in market access.
Salary
$183,700.00 - $243,700.00 annually; Bonus/Equity: Eligible for annual bonus plan and discretionary equity awards; Benefits: Comprehensive benefits package including Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness
Skills & Requirements
Must-have
digital marketing strategy
omnichannel marketing
market access customer needs
non-personal marketing programs
Promotional Review Committee
healthcare provider dynamics
Nice-to-have
entrepreneurial spirit
disruptive mindset
fast-paced, rapid-growth environment
collaborative and inclusive work
Key Requirements
Bachelor’s degree in marketing, business, life sciences, or related field
At least 10 years of broad biotech/pharma experience
7 plus years in digital marketing
Market access experience with health systems, IDNs, large community oncology practices, and/or Group Purchasing Organizations