B2b Marketing Lead

Springboard

Remote, CA, US
Remote (available in ca, fl, tx, ma, az, ny, il)
B2b marketing expertise
Full-stack marketing execution
Strategic communication and messaging
Springboard is seeking a B2B Marketing Lead to drive marketing efforts in the healthcare and enterprise segments. This remote role emphasizes strategic marketing execution, sales enablement, and the development of impactful content and events to enhance partnership growth

Job Summary

  • Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps by enabling individuals to access high-quality, job-aligned training.
  • The B2B Marketing Lead will own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors.
  • Key responsibilities include strategic event management, sales enablement and asset creation, account-based marketing, and developing a content engine to establish authority.

Matching Summary

Match Score: 85

Springboard is seeking a B2B Marketing Lead to drive marketing efforts in the healthcare and enterprise segments. This remote role emphasizes strategic marketing execution, sales enablement, and the development of impactful content and events to enhance partnership growth.

Skills & Requirements

Must-have

  • B2B marketing expertise
  • Full-stack marketing execution
  • Strategic communication and messaging
  • Sales enablement experience
  • Modern CRM and automation stacks
  • Data-informed iterative mindset

Nice-to-have

  • Experience in healthcare workforce development
  • Action-oriented and self-directed
  • Thrives in ambiguous environments
  • Translates customer needs into positioning

Key Requirements

  • 7 - 10 years of B2B marketing experience
  • Proven track record supporting complex sales cycles
  • Exceptional writing and messaging skills
  • Deep experience in sales enablement or field marketing
  • Fluency with modern CRM and automation stacks
  • Proactive approach to using AI-enabled workflows
  • Experience within healthcare and workforce development is a significant advantage

Work Rights

Not specified

Tailored Resume

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