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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption within its partner ecosystem. The role involves developing marketing strategies, executing co-marketing programs, and optimizing the marketing funnel for the Workday Marketplace.
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Job Summary
This role drives the marketing strategy for Workday Marketplace to increase customer discovery, adoption, and revenue impact within the partner ecosystem.
The successful candidate will own the marketing funnel from traffic through lead creation, qualification, and conversion into opportunities while collaborating with Digital, Sales, and Revenue Operations.
Workday offers a flexible work approach requiring at least half of the time in-office or in the field, combined with a culture rooted in integrity, empathy, and shared enthusiasm.
Matching Summary
Match Score: 75
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Workday is seeking a Principal, Workday Marketplace Marketing Lead to drive growth and adoption within its partner ecosystem. The role involves developing marketing strategies, executing co-marketing programs, and optimizing the marketing funnel for the Workday Marketplace.
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Salary
Not specified; Not specified; Not specified
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem and marketplace marketing
Pipeline and revenue impact delivery
Funnel performance and conversion optimization
Cross-functional collaboration with sales teams
Nice-to-have
Experience with cloud ecosystem co-marketing
Strong storytelling and writing skills
Hands-on experimentation and A/B testing
Ability to translate technical solutions to value
Integrated campaign management across channels
Key Requirements
8+ years of B2B SaaS marketing experience
Proven track record delivering measurable pipeline impact