GSK is seeking a Director for RSV HCP and Channel Marketing Strategy, responsible for setting and executing marketing strategies to promote their RSV vaccine. The ideal candidate will have extensive experience in customer marketing within the pharmaceutical sector, with a strong emphasis on HCP engagement and brand performance measurement
Job Summary
Set the strategic direction for GSK’s HCP and channel marketing initiatives, owning and designing the brand marketing strategy for physicians, health systems, retail, and other key customer marketing activities.
Develop strategic customer marketing plans and objectives that drive brand growth and market share for GSK’s RSV vaccine, ensuring alignment with overarching business goals.
Report on the effectiveness of brand HCP and channel marketing initiatives to senior leadership, providing insights and strategic recommendations for continuous improvement.
Matching Summary
Match Score: 85
GSK is seeking a Director for RSV HCP and Channel Marketing Strategy, responsible for setting and executing marketing strategies to promote their RSV vaccine. The ideal candidate will have extensive experience in customer marketing within the pharmaceutical sector, with a strong emphasis on HCP engagement and brand performance measurement.
Skills & Requirements
Must-have
HCP and channel marketing strategy
customer marketing plans and objectives
KPI definition and monitoring
stakeholder engagement
strategic mindset
financial acumen
innovative approaches
Nice-to-have
competitive mindset
public health impact
inclusion, challenge, trust, and development
sense of ownership
fast-paced, dynamic environment
Key Requirements
Bachelor’s degree
8+ years customer marketing experience
5+ years cross-functional team leadership
2+ years strategy development experience
Pharmaceutical marketing experience
Vaccines experience strongly preferred
Field experience strongly preferred
Digital marketing proficiency
AI utilization for customer understanding
HCP mindset and experience understanding
Market research, marketing promotions, strategy, tactics, and resource allocation