Asst. Manager, Owner Growth Strategy – Crm & Nba Journey Architecture

General Motors

Warren, Michigan, United States
Hybrid
Advanced crm ecosystem experience
Next best action (nba) engine
Lifecycle orchestration
This role is strategy-first and framework-led, with a primary responsibility to design scalable, AI-enabled journey architectures that translate signals, triggers, and business objectives into orchestrated 1:1 customer experiences

Job Summary

  • This role is strategy-first and framework-led, with a primary responsibility to design scalable, AI-enabled journey architectures that translate signals, triggers, and business objectives into orchestrated 1:1 customer experiences.
  • The role requires defining incrementality frameworks, holdout design, lift measurement, and CLTV/retention impact models, ensuring each NBA use case includes a clear hypothesis, measurable success criteria, and scalability plan.
  • General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging.

Matching Summary

This role is strategy-first and framework-led, with a primary responsibility to design scalable, AI-enabled journey architectures that translate signals, triggers, and business objectives into orchestrated 1:1 customer experiences.

Skills & Requirements

Must-have

  • Advanced CRM ecosystem experience
  • Next Best Action (NBA) engine
  • Lifecycle orchestration
  • AI-driven decisioning
  • Journey builders and experimentation

Nice-to-have

  • Elevate CRM maturity
  • Strategic judgment in ambiguous environments
  • Cross-functional strategic influence
  • Executive presence

Key Requirements

  • 5+ years of experience in advanced CRM strategy
  • Demonstrated experience in live NBA or AI-enabled CRM ecosystem
  • Hands-on familiarity with enterprise CRM platforms
  • Proven ability to design multi-step, trigger-based journeys
  • Experience building structured experimentation programs
  • Bachelor’s degree in Marketing, Business, Analytics, or related field

Work Rights

Not specified

Tailored Resume

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