Dtp Sbm/bm-retail-上海

AstraZeneca

Shanghai, China
Not specified
Customer insights and market research
Develop brand and execution plans
Monitor and measure plan implementation
AstraZeneca is seeking a DTP SBM/BM for their retail division in Shanghai, China. The role focuses on utilizing customer insights for strategic marketing decisions, developing brand plans, and supporting the sales team in achieving sales objectives

Job Summary

  • Develop brand plans, brand execution plans, and long-range plans by gathering market data, conducting situation analysis, and identifying key issues.
  • Support sales teams by coordinating product training, developing campaigns, presenting strategy, and evaluating promotional material effectiveness.
  • AstraZeneca embraces diversity and equality of opportunity, committed to building an inclusive and diverse team representing all backgrounds.

Matching Summary

Match Score: 85

AstraZeneca is seeking a DTP SBM/BM for their retail division in Shanghai, China. The role focuses on utilizing customer insights for strategic marketing decisions, developing brand plans, and supporting the sales team in achieving sales objectives.

Skills & Requirements

Must-have

  • customer insights and market research
  • develop brand and execution plans
  • monitor and measure plan implementation
  • support sales team objectives
  • deep product and therapy knowledge

Nice-to-have

  • build and maintain global network
  • attend conferences and KOL interaction
  • harness industry-leading skills
  • embrace diversity and equality

Key Requirements

  • Requires understanding of customer insights and marketing research
  • Requires development of brand and execution plans
  • Requires monitoring of plan implementation and forecasting
  • Requires sales team support and product training
  • Requires deep product and therapy area knowledge

Work Rights

Not specified

Tailored Resume

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