Sr. Analyst, Marketing Insights

SpartanNash

Byron Center, Michigan, USA
Not specified (assumed to be on-site in byron center, michigan based on job location).
Marketing analytics
Performance measurement
Data-informed decisions
SpartanNash is seeking a Sr. Analyst for Marketing Insights to drive data-informed decisions that enhance marketing strategies and performance. The ideal candidate will have significant experience in marketing analytics, strong analytical skills, and the ability to communicate complex data insights effectively

Job Summary

  • This role is responsible for uncovering actionable insights that drive data-informed decisions for Marketing campaigns, channels, and shopper experiences.
  • Develop and maintain analytical processes using up-to-date techniques for evaluating impact, customer segmentation and profitability.
  • SpartanNash is proud to offer a robust and competitive Total Rewards benefits package.

Matching Summary

Match Score: 85

SpartanNash is seeking a Sr. Analyst for Marketing Insights to drive data-informed decisions that enhance marketing strategies and performance. The ideal candidate will have significant experience in marketing analytics, strong analytical skills, and the ability to communicate complex data insights effectively.

Skills & Requirements

Must-have

  • marketing analytics
  • performance measurement
  • data-informed decisions
  • measurement frameworks
  • shopper behavior analysis
  • Power BI
  • Power Query

Nice-to-have

  • global supply chain network
  • braggingly happy team members
  • People First culture
  • Associate development

Key Requirements

  • 6 years' experience with Marketing analytics
  • Bachelor’s Degree in Business Analytics or Economics, Mathematics, Statistics or related field
  • Experience with marketing databases, segmentation, clustering, profiling and modeling tools
  • Experience with web analytics
  • Hands-on experience with reporting, data discovery and visualization tools
  • Exceptional Excel and PowerPoint required
  • Willingness to travel up to 15%

Work Rights

Not specified

Tailored Resume

Cover Letter