The Senior Acquisition Marketing Manager is responsible for developing and executing the acquisition strategy across SME, mid-market, and enterprise fleet card segments
Job Summary
The Senior Acquisition Marketing Manager is responsible for developing and executing the acquisition strategy across SME, mid-market, and enterprise fleet card segments.
This role requires strong strategic thinking and commercial focus—setting direction, defining priorities, translating insight into action, and ensuring programs deliver against pipeline, CAC, and revenue outcomes.
Working closely with Sales, Commercial, and Marketing teams, you will ensure acquisition strategies set customers up for long-term value by supporting early activation, expansion opportunities, and strong handover into post-acquisition journeys.
Matching Summary
The Senior Acquisition Marketing Manager is responsible for developing and executing the acquisition strategy across SME, mid-market, and enterprise fleet card segments.
Skills & Requirements
Must-have
Develop and execute acquisition strategy
Drive customer acquisition across segments
Lead integrated acquisition programs
Own acquisition performance metrics
Partner with Sales to improve lead quality
Nice-to-have
Experience in fuel, fleet, or payments
Strong commercial and strategic mindset
Lead through influence
Continuous refinement of strategy
Key Requirements
8+ years of experience in B2B growth, acquisition or demand marketing
Relevant business/marketing degree
Proven track record driving strategic acquisition programs
Experience with sales-led or hybrid go-to-market models