Data Analytics & Business Intelligence (bi) Manager
EssenceMediacom
Bogota, Colombia
On-site
Sql and python proficiency
Google analytics 4 (ga4)
Google tag manager (gtm)
This role is pivotal in transforming complex data signals into profitable business decisions by leading comprehensive measurement strategies and optimizing the data ecosystem
Job Summary
This role is pivotal in transforming complex data signals into profitable business decisions by leading comprehensive measurement strategies and optimizing the data ecosystem.
The primary mission is to ensure the traceability and demonstrable impact of media investments on client growth, leveraging advanced attribution, incrementality, and predictive analytics models.
WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
Matching Summary
This role is pivotal in transforming complex data signals into profitable business decisions by leading comprehensive measurement strategies and optimizing the data ecosystem.
Skills & Requirements
Must-have
SQL and Python proficiency
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
ad-tech platforms
machine learning models
data visualization skills
Nice-to-have
transforming complex data signals
client measurement plans
proactive data analysis
data-driven recommendations
embrace WPP & WPP Media’s shared core values
Key Requirements
Minimum of 5 years of professional experience
Professional degree in Computer Science, Mathematics, Statistics, or Marketing with a specialization in Data Science