Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels
Job Summary
Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.
Continuously refine multi-channel comms and develop retention strategies to deliver an outstanding customer experience.
Ensure all campaigns have clearly defined success metrics that are tracked and analysed, with activity being insight driven and measurable.
Matching Summary
Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.
Skills & Requirements
Must-have
CRM strategy and communications plan
Email, push notifications, and in-app messages
Customer lifecycle and contact strategies
Campaign tracking and analysis
Salesforce Marketing Cloud experience
HTML proficiency
Leverage consumer data for insights
Nice-to-have
Hands-on mindset
Bar-raiser mentality
Data-driven approach
Commercially savvy
Up-to-date with CRM state of art
Key Requirements
2-3 years minimum experience in Digital Marketing and CRM
Experience with ESPs (Mailchimp, Sendgrid, etc.)
Good copywriting skills
Ability to develop & optimise CRM flows to drive revenue