Join Our Relationship Marketing Strategy Network At Merkle

Dentsu

New York, US
Not specified; not specified; medical, vision, den...
Fully remote
Omnichannel marketing strategy development
First-party data personalization expertise
Customer segmentation and journey design
This role involves leading the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences

Job Summary

  • This role involves leading the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
  • Candidates will partner with cross-functional teams including media, analytics, and delivery to design segmentation and customer journeys.
  • The position offers comprehensive benefits including medical, vision, dental, 401k, flexible paid time off, and paid parental leave.

Matching Summary

This role involves leading the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.

Salary

Not specified; Not specified; Medical, vision, dental, 401k, PTO, holidays, sick leave, parental leave

Skills & Requirements

Must-have

  • Omnichannel marketing strategy development
  • First-party data personalization expertise
  • Customer segmentation and journey design
  • Salesforce Marketing Cloud or similar platforms

Nice-to-have

  • Strategic client relationship leadership
  • Data-driven decision making skills
  • Creative problem-solving abilities
  • Emerging technology curiosity

Key Requirements

  • Extensive experience in CRM strategies
  • Proven background with first-party data
  • Understanding of segmentation methodologies

Work Rights

Must be U.S.-based

Tailored Resume

Cover Letter